Creating Hearth & Hallow: A Dream In The Making

Vertical Art Dance recently had the pleasure of interviewing Melissa, the founder of Hearth & Hallow, based in Ivyland, Pennsylvania. Melissa shared her story of how her passion for aerial dance and movement led to the creation of a space where people can gather, create, and express themselves. Here’s a look at her journey and experience working with Vertical Art Dance to build a custom truss structure for her studio.

Creating Hearth & Hallow: A Dream in the Making

Melissa began conceiving Hearth & Hallow about ten years ago when she first started her journey with aerial arts. Her vision was clear: to create a space where movement could be celebrated, not necessarily as a way to change one's body, but as a way to inhabit it fully. She wanted a place where people could come together to dance, move, and express themselves authentically.

She explained the inspiration behind the name "Hearth & Hallow": "Hearth is the gathering center of a room, a place where people come together, and Hallow represents an extreme beauty." Melissa’s vision is for Hearth & Hallow to be a beautiful gathering place where everyone feels welcome to come as they are.

Finding Vertical Art Dance and Building the Studio

Melissa first discovered Vertical Art Dance before the pandemic while researching options for a personal aerial rig. Her plans evolved from creating a personal space into developing a full-fledged business, and that's when she reached out to Vertical Art Dance for help with a more professional rigging solution.

One of the challenges she faced was designing the rigging structure to fit within the unique space of her studio, which has a slanted ceiling. Her top priority was safety, ensuring that her setup would be stable and secure for both her and her students.

Melissa chose Vertical Art Dance because of their strong presence and reputation online. As she put it, "I’m a social media stalker, and I liked how Vertical Art Dance’s truss structures gelled with other businesses. I knew this was the right fit for us."

The Design Process and Collaboration

Melissa praised the Vertical Art Dance team for their communication throughout the custom truss design process. They helped her visualize the layout by guiding her to tape down the footprint of the truss in her space. "I’m a very visual person, so seeing how it all fits was crucial for me," she said.

The ability to customize the truss to fit her needs, as well as the team's support in adding safety mats and incorporating elements for pole and aerial apparatus, made the experience even more valuable. Melissa appreciated Vertical Art Dance’s role in bringing together all the pieces required to create a functional and inspiring studio space.

Impact on the Future of Hearth & Hallow

With the new truss structure installed, Melissa is excited to open the doors of Hearth & Hallow to both existing clients and newcomers. "The truss is the heart of my business; it's where everyone will gravitate to," she shared. The custom rigging structure is set to become the focal point of her studio, creating a powerful first impression and a welcoming atmosphere for all who enter.

Advice for Others Considering a Custom Truss

When asked what advice she would give to someone considering Vertical Art Dance for their custom truss needs, Melissa emphasized the importance of communication and having a clear idea of what you want. She encouraged others to have a rough concept of their vision and trust that the Vertical Art Dance team will help them refine it and bring it to life.

"Don't fear that it's too crazy or difficult because Vertical Art Dance will come in and make it work," she assured.

Looking Ahead

Melissa’s passion for creating a supportive and creative community at Hearth & Hallow shines through in everything she does. As she opens the doors to her new studio space, she looks forward to seeing her vision of a gathering place for movement, beauty, and self-expression come to life.

Thank you, Melissa, for sharing your journey with us, and we wish you continued success as you build your beautiful community at Hearth & Hallow!